Button Capital employs a disciplined, value-driven approach to real estate private equity. We invest across the capital structure — from equity to preferred equity and mezzanine debt — with a primary focus on value-add and opportunistic opportunities in the United States.

Our core philosophy is to partner with best-in-class local operating partners who possess deep market knowledge and proven execution capabilities. We structure transactions to ensure strong alignment of interests, incentivizing superior performance and long-term value creation for our investors.

We attribute our consistent performance to a rigorous, fundamentals-based process that includes:

  • Market Intelligence — Identifying high-potential, often underserved markets

  • Disciplined Asset Selection — Rigorous evaluation and underwriting

  • Optimized Capital Structure — Creative financing that aligns incentives and enhances returns

  • Active Asset Management — Working closely with operators to drive operational improvements and rental growth

  • Strategic Exit Planning — Disciplined hold/sell decisions focused on maximizing returns


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US MULTIFAMILY VALUE-ADD

We target strong but undervalued markets with well-occupied properties offering attractive entry yields. Through hands-on management, strategic renovations, and operational improvements, we unlock significant rental upside.

  • Target Markets: Strong yet underserved U.S. markets

  • Entry Yields: 6%+ going-in cap rates

  • Value Creation: Renovations, management improvements, and operational efficiencies

  • Hold Period: 3–5 years


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US MULTIFAMILY Core-plus

We invest in stable, mature markets with high-quality assets that generate reliable cash flow and offer moderate appreciation potential.

  • Target Markets: Established, resilient markets

  • Entry Yields: 4–5%+ going-in cap rates

  • Characteristics: High occupancy and stable cash flow

  • Hold Period: 7–10 years


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PREFERRED EQUITY / MEZZANINE

We provide flexible, structured capital solutions with strong downside protection. These investments offer attractive current yields while positioning us to step into ownership if needed.

  • Maximum LTV: 85%

  • Target Returns: 12–15% IRR with 7–8% current pay

  • Security: First mortgage or equity interest

  • Hold Period: 2–5 years