Button Capital employs a disciplined, value-driven approach to real estate private equity. We invest across the capital structure — from equity to preferred equity and mezzanine debt — with a primary focus on value-add and opportunistic opportunities in the United States.
Our core philosophy is to partner with best-in-class local operating partners who possess deep market knowledge and proven execution capabilities. We structure transactions to ensure strong alignment of interests, incentivizing superior performance and long-term value creation for our investors.
We attribute our consistent performance to a rigorous, fundamentals-based process that includes:
Market Intelligence — Identifying high-potential, often underserved markets
Disciplined Asset Selection — Rigorous evaluation and underwriting
Optimized Capital Structure — Creative financing that aligns incentives and enhances returns
Active Asset Management — Working closely with operators to drive operational improvements and rental growth
Strategic Exit Planning — Disciplined hold/sell decisions focused on maximizing returns
US MULTIFAMILY VALUE-ADD
We target strong but undervalued markets with well-occupied properties offering attractive entry yields. Through hands-on management, strategic renovations, and operational improvements, we unlock significant rental upside.
Target Markets: Strong yet underserved U.S. markets
Entry Yields: 6%+ going-in cap rates
Value Creation: Renovations, management improvements, and operational efficiencies
Hold Period: 3–5 years
US MULTIFAMILY Core-plus
We invest in stable, mature markets with high-quality assets that generate reliable cash flow and offer moderate appreciation potential.
Target Markets: Established, resilient markets
Entry Yields: 4–5%+ going-in cap rates
Characteristics: High occupancy and stable cash flow
Hold Period: 7–10 years
PREFERRED EQUITY / MEZZANINE
We provide flexible, structured capital solutions with strong downside protection. These investments offer attractive current yields while positioning us to step into ownership if needed.
Maximum LTV: 85%
Target Returns: 12–15% IRR with 7–8% current pay
Security: First mortgage or equity interest
Hold Period: 2–5 years
